The work sits at the intersection of brand, product, culture, and technology. From social platforms and wearables to AI, the job is to translate what matters across Meta into ideas that honor each brand, feel distinctly Mark, and make sense for the platform they live on.
Speed is part of the craft. Access is limited. Priorities shift. Every idea has to be smart, flexible, and built to move.
Staying close to social and culture is just as important. Spotting emerging formats, rethinking them through Mark’s point of view, and finding new ways for a CEO to show up that feel native, relevant, and unexpected.
The role spans concepting, art direction, design, keynote creative, and execution, with generative AI embedded throughout the process.
Part brand stewardship. Part experimentation. Always pushing toward what’s next.
META GLASSES LAUNCH
For the launch of Meta’s first 1P glasses, Mark lead on the announcement with a multi step approach: Vlog, Podcast discussion, product drip carousel and amplification through creator partnerships
LAUNCH VLOG
Editor / Videographer: Jeff Sainlar
META CONNECT 2024 / 2025 / 2026
Support ideation and creative direction for Meta Connect, spanning keynote storytelling and tentpole social moments across the event.
Keynote work includes: intro, outro, product demos and overall Connect approach.
Connect 2026 Save The Date
2024 Hero Product Announcement
ON-GOING SOCIAL
Concept + create content for personal and business needs as well as various social and cultural moments.
TPAIN X MARK ZUCKERBERG COLLAB
Assets included: Band naming, creating spotify channel, album art, and music video
Designer: Yoko Kristiansen | Copywriter: Agustin Sanchez | Editor: Jeff Sainlar | Creative Lead: Andrea Mileskiewicz & Bruno Nakano
RAY-BAN META UPDATE
Concept, execution and edit for the Ray-Ban Meta x Shazzam update.
Videographer: Jeff Sainlar
Editor: Woody Smith
FACEBOOK ANNIVERSARY
Lightweight content to announce the 22nd Anniversary of Facebook.
FACEBOOK FRIENDS TAB
Concept, edit, and design
Designer: Yoko Kristiansen | Copywriter: Agustin Sanchez | Editor: Jeff Sainlar | Creative Lead: Andrea Mileskiewicz / Bruno Nakano